As part of its mission to promote the RV lifestyle far and wide, the Go RVing team will be presenting a workshop during the RV Dealers Convention on Nov. 8 that will provide insight into the consumer journey during the RV purchase process.
The study looks at RV owners, intenders and abandonments, Go RVing said. It examines the decision-making process for each group, and also explores each group’s mindset that led to an additional RV purchase such an upgrade, different RV type, a first-time purchase for new RVers or an abandonment of postponement an RV purchase. The Go RVing “Path To Purchase” study will be released to members by the RV Industry Association later this year.
Attendees of the session will come away with recommendations on places where the purchase process and overall experience can be improved to bring more people into the RV life. There is still time to register for the RV Dealers Convention, taking place Nov. 7-11, at Caesar’s Palace in Las Vegas.
To see the entire program schedule or to register, click here.
