Arterra Distribution, supplier of WFCO power conversion products, will now be known as “WFCO Technologies” as part of a re-branding campaign for the Elkhart, Indiana-based based RV supplier.
The company said it is embracing the strong equity held in the WFCO brand, coupled with the vision of technology development, in deciding on the name change. The campaign, which includes the company’s name, logo, tagline, website, and all supportive and collateral materials, is part of its mission to continue developing and manufacturing innovative technology and high-quality power solutions that enhance and streamline the RV user experience.
Since 1976, WFCO has been a name in the world of RV power, continuing to innovate its power conversion products, which the company claims are preferred more than four-to-one by RV manufacturers.
“We are excited about this next phase for our company,” said Bobby Raatz, WFCO Technologies’ vice president of USA operations. “We realize that people are looking for ways to enhance how they travel and how they RV. Developing new technology that aligns with a simplified RV lifestyle continues to keep us on the cutting edge of the industry. Our new tagline is ‘Innovating the future of RV Power,’ and I believe this statement really captures the essence of who WFCO Technologies is and the direction we are heading.”
Throughout the transition, there will be no impact on business operations and WFCO Technologies will continue to provide the high level of support and service customers are accustomed to.
