Kampgrounds of America (KOA) has promoted Aaron Williamson to vice president of Franchise Services.
This advancement reflects Williamson’s vast experience within KOA, highlighting his successful tenure in campground management and franchise operations, the organization said.
Williamson brings more than 15 years of experience in various roles at Kampgrounds of America to his new role. As a general manager in KOA’s owned portfolio, Williamson played a vital role in significantly improving campground operational efficiency and guest satisfaction. As a regional vice president, he pioneered several successful initiatives, including implementing innovative customer service strategies and developing new revenue-generating programs adopted across multiple KOA locations.
“Aaron brings a unique blend of on-the-ground experience and strategic insight to his new role,” said Bill Gottwall, senior vice president of Franchise Operations. “His contributions will be vital in enhancing our franchisee system and developing programs that cater to evolving needs, reinforcing our commitment to growth and our foundational roots in franchising.”
As vice president, Williamson will focus on fostering strong relationships with franchisees and spearhead initiatives that align with KOA’s goals for growth and excellence in the camping experience, KOA said.
Williamson shared his perspective on the new chapter: “I’m excited to leverage my experience in this new position to help entrepreneurs in the outdoor industry thrive. KOA’s expertise is a powerful tool for growth, and I’m looking forward to helping our franchisees benefit from our collective knowledge and innovations. This role is about fostering success for each member in our network, ensuring that KOA remains synonymous with outstanding outdoor experiences.”
Before joining KOA in 2007, Williamson served for eight years in the United States Navy, developing skills in leadership, strategic planning and operational efficiency. KOA values the discipline and organizational abilities honed through military service. Williamson uses his military experience to enhance his approach to business challenges, demonstrating the relevance of his naval skills in the outdoor hospitality industry.
