40 Under 40: Nick Lenzo

Nick Lenzo consistently reaches for the gold as chief operating officer (COO) of Colonial Airstream. That is, he’s committed to establishing a gold standard in customer satisfaction and promoting the RV industry.

Over his 13 years with Colonial Airstream, Nick has shown a steadfast commitment to establishing a gold standard in customer satisfaction and driving the RV lifestyle forward. As COO, his exemplary leadership has helped position Colonial Airstream as one of the top Airstream dealerships in the United States.

Nick’s dedication to prioritizing the customer experience has yielded remarkable results, reflected in an outstanding Net Promoter Score (NPS) of 75.44 in sales and 74.28 in service. Under his guidance, Colonial Airstream has earned its place among Airstream’s top dealer partners nationwide.

His consistent focus on delivering a superior customer experience has led Colonial to maintain the prestigious Five Rivet Dealer status every quarter since the program’s inception, an honor only two dealers in the U.S. have achieved consistently. It’s worth noting that while Airstream sets the standards for the Five Rivet Program, it is ultimately the voice of the customers, through surveys, that determine which dealerships earn this recognition.

Nick’s leadership is highly valued within Airstream, as evidenced by his role on the Dealer Leadership Council, where he serves as a model for others in the industry. His adaptability and forward-thinking mindset have allowed Colonial Airstream to navigate the ever-evolving RV landscape. Whether it’s embracing innovative technologies, understanding shifting customer demographics or seizing opportunities for growth, Nick’s ability to monitor market trends and apply fresh perspectives has been crucial.

Emerging from the challenges of the COVID-19 pandemic, Nick has steered Colonial Airstream through uncertain times, maintaining profitability with limited aged inventory and high turn rates on Airstream products. His efforts to grow market share within his territory have been impressive, further cementing Colonial’s status as a Five Rivet Dealer.

“While change can often be challenging, Nick stands out as one of the few individuals who brings a fresh perspective to these developments. While under 40, Nick is one of the best at adopting innovative technology and a fresh way of thinking,” says a nominating peer.

Beyond his professional achievements, Nick is married and an outdoor enthusiast. He enjoys fishing, biking, hiking and spending quality time with his family. He also takes part in philanthropic endeavors, having participated in the Pelotonia Cancer Research fundraising ride along with the Airstream team in Columbus, Ohio.

Nick’s advice for upcoming leaders in the RV space:

“Work hard, support your teammates and, most importantly, treat everyone with kindness and respect.”

What it means to Nick to be a 40 Under 40 honoree:

“I’m extremely grateful to be a 40 Under 40 honoree as part of the RV industry. I owe a big thank-you to those who nominated me and acknowledged my dedication to excellence.”