Go RVing’s RV-2-50 Initiative Positions RVing at the Center of America’s 250th Celebration
The year-long campaign helps the RV industry elevate RVing during a once-in-a-generation travel moment.
As the United States prepares to celebrate its 250th birthday in July 2026, the RV industry has a unique opportunity to position RV travel as one of the most compelling ways for Americans to explore the country, connect with its history and celebrate the milestone year. Go RVing, the RV industry’s consumer marketing campaign, is leading that effort through a national initiative known as RV-2-50 — designed to elevate RVing as a central part of America’s semiquincentennial travel conversation.
RV-2-50 is a year-long, industry-wide effort that invites RV travelers to experience the freedom, flexibility and fun of RVing while exploring destinations across the country. Beyond consumer inspiration, the initiative is intentionally structured to create tangible benefits for RV dealers, campgrounds, manufacturers and destination partners by driving sustained interest, foot traffic and engagement throughout 2026 and beyond.
“RV-2-50 is about ensuring the RV industry is front and center during one of the most significant travel moments in our nation’s history,” said Craig Kirby, president and CEO of the RV Industry Association (RVIA). “As America prepares to celebrate its 250th birthday, RVing offers a uniquely American way to explore the country, connect with its history, spend quality time with loved ones and support local economies. This initiative creates meaningful opportunities for dealers, campgrounds and other RV industry businesses to engage consumers throughout the year.”
At the heart of the RV-2-50 initiative is a growing collection of curated RV road trip itineraries regularly published on the Go RVing website. These guides highlight routes across the country that are particularly well-suited for RV travel, featuring a mix of iconic landmarks, hidden gems, historic sites, family-friendly stops, and RV campgrounds and parks.
Go RVing is collaborating with state, regional and city destination marketing organizations (DMOs), campgrounds and travel experts to ensure each itinerary reflects authentic local experiences while reinforcing how RVing enhances flexibility and comfort. For the industry, these itineraries serve as evergreen content that supports trip planning, inspires first-time RV consideration, secures media attention and reinforces RV travel as a practical, desirable way to experience the country during a historically significant year — and beyond.
To date, Go RVing has published more than twenty RV-2-50 itineraries, including routes across Florida, Texas, the Gulf Coast, South Carolina, Tennessee, the Pacific Northwest, Colorado, Long Island, New York, Philadelphia, Pennsylvania, Washington, D.C., and Arkansas. The initiative also includes extended cross-country journeys designed to be completed over six weeks or six months — appealing to both traditional vacationers and long-term travelers.
The RV-2-50 Travel Passport Program
Building on the momentum of the itineraries, Go RVing recently introduced the RV-2-50 Travel Passport Program, a new engagement tool designed to encourage participation while directly supporting dealers and campgrounds.
The RV-2-50 Travel Passport is a physical, small-format journal that allows travelers to document their RV trips throughout 2026 — whether they are following one of the official RV-2-50 itineraries or charting their own adventures. While consumer-facing in nature, the program is intentionally structured to encourage existing RVers to share their RVing adventures with others, using the power of word of mouth to inspire others to consider RVing. The passport program also creates value by putting foot traffic in local RV dealerships and campgrounds.
“The RV-2-50 Travel Passport Program was designed with the industry in mind,” said Monika Geraci, senior director of PR and communications for RVIA and Go RVing. “It gives dealers and campgrounds a tangible, low-barrier way to engage travelers, spark conversations about RV travel and encourage repeat visits — all while tying into a national Go RVing campaign that will generate sustained visibility for the RV lifestyle throughout 2026.”
Driving Foot Traffic Through Passport “Hubs”
RV dealers and campgrounds can participate in the program as official RV-2-50 Travel Passport “Hubs,” where Travel Passports are distributed directly to consumers. These hubs serve as physical touchpoints between the national campaign and local businesses, helping convert inspiration into action.
For dealers, the Travel Passport provides a natural conversation starter that can increase time on the lot, support trip-planning discussions and keep RV travel top of mind even after a customer leaves the dealership. For campgrounds, it reinforces booking behavior and loyalty by encouraging travelers to document and share their experiences online with their peers.
Participating hubs also gain valuable insight into what inspires RVers to travel, where they plan to go and how they are using their RVs — information that can inform marketing, merchandising and customer engagement strategies.
Go RVing continues to expand its network of participating dealerships and campgrounds and encourages interested businesses to become Travel Passport Hubs as the program scales nationwide. If you’re interested in becoming a Travel Passport Hub, please email Monika Geraci at mgeraci@rvia.org. Limited quantities are available.
Incentivizing Participation Through User-Generated Content
Another key component of RV-2-50 is a user-generated content activation that invites RV travelers to submit photos and videos from their road trips for the chance to earn exclusive Go RVing swag and be entered to win the grand prize: camping fees paid for one year, up to $5,000.
This submission opportunity further amplifies the initiative by encouraging organic social media sharing and peer-to-peer inspiration, extending the reach of RV-2-50 content well beyond Go RVing’s owned channels and secured press. Participation in the Travel Passport Program is not required to submit content, ensuring broad accessibility while still reinforcing the overall campaign message.
An Industry-Wide Call to Action
Go RVing is inviting the entire RV industry — dealers, manufacturers, campgrounds and partners — to help promote RV-2-50 and encourage RVers to share their journeys throughout 2026. To support participation, Go RVing has developed templated social media posts, email newsletter copy and campaign graphics that industry stakeholders can easily customize and deploy. To receive this toolkit, please email Mindy Smith at msmith@rvia.org. Digital access is available here.
By aligning around RV-2-50, the industry has an opportunity to collectively elevate RVing during a once-in-a-generation travel moment — connecting the freedom of the open road with America’s 250-year legacy and reinforcing RV travel as an essential part of how Americans explore their country.
As RV-2-50 continues to roll out new itineraries, partnerships and engagement opportunities, the initiative underscores the power of coordinated industry marketing — driving awareness, engagement and business impact well beyond a single celebration year.
