In 2025, RV Industry Association (RVIA), Go RVing and RV Technical Institute (RVTI) storytelling continued to earn strong trade coverage while also reaching new and broader audiences. From future technicians to first-time RV travelers, the three organizations tapped into a range of platforms and mediums — reinforcing RVing as both a lifestyle choice and an economic driver.
The highlights:
- Data Drives Discussions: The Winter Travel Intentions campaign — highlighting that 28 million Americans plan to go RVing this winter — delivered broad national visibility with 270-plus high-performing placements. Coverage in outlets like The Independent, across FOX News affiliates and Good Day programming reached almost 868 million consumers.
- Next-Gen Workforce: RV Technical Institute expanded its reach through the TeenLife network leveraging its blog to its webinars to introduce RV industry career pathways to thousands of students, parents and educators nationwide.
- Network with Top-Tier Travel Media: Ongoing relationships with active lifestyle, outdoor and travel journalists helped keep RVing in premium press, including this Forbes feature by Wendy Altschuler.
- New Audiences, New Platforms: Go RVing partnered with celebrity pup OlliePopMaltipoo on an RV road trip through Virginia, showcasing RVing through a creator-led lens and expanding reach with younger, social-first audiences. See one of the posts.
- Business & Lifestyle Credibility: RV Industry Association data informed Forbes coverage tied to van life, reinforcing RVing’s relevance in broader lifestyle, business and economic conversations.
In 2025, national, regional and trade media consistently highlighted RV travel, workforce development and outdoor recreation as resilient and evolving pillars of the U.S. economy. The PR team secured 1,400-plus earned placements across digital, print and social, reaching nearly seven billion consumers.
