Ep. 38 – Kristina Shrider on Her Holistic, Big-Picture Approach to Strategic Marketing

Kristina Shrider, the head of marketing for Florida’s Giant Recreation World, came to the United States many years ago with a masters degree in human behavior in hand, and over the years that and an artist’s sense of design and style has served her well professionally. Once she brought her marketing skills to the RV world, she saw that it could benefit from her expertise on why the human brain works the way it does. Here, Shrider shares her cerebral, all-in approach to properly marketing a business. Most people aren’t doing it right, she said.