Airxcel Launches Two New Brands at 2024 Showcase
Airxcel announced the launch of two new brands at their 11th Annual OEM New Product Showcase, held Oct. 16-17 in Elkhart, Indiana — Solace and Forma.
Solace will initially offer a line of modular seating, furniture and cushion dinettes for the RV market. Solace operates out of Wichita, Kansas, with Kyle Ramsey leading the new company as Solace’s OEM furniture sales manager. Rob Leach, president of Coleman-Mach & Maxxair, said, “We are excited to unveil our new venture, Solace, spearheaded by seasoned industry expert Kyle Ramsey. This exciting new division will leverage our extensive expertise and innovative strategies that have propelled Maxxair and Coleman-Mach to success, marking a thrilling new chapter for our company.”
Forma will be Airxcel’s chassis component division introducing a comprehensive range of products, including electric and manual tongue jacks, a hydraulic leveling system, stabilizer jacks and various other essential chassis components. Operations will be strategically managed from Elkhart, Indiana, under InVision, reinforcing Airxcel’s commitment to pushing innovation and strengthening partnerships in the RV industry, the company said.
Commenting on the launch of the two new brands, Anthony Wollschlager, president and CEO of Airxcel, said, “This expansion underscores our company’s dedication to innovation and delivering superior products that enhance the RV experience. It reflects our team’s ambition to align our growth with customer demands and I’m excited to see how Solace and Forma will assist our family of brands in better serving our OEM partners.”
To learn more about Airxcel’s newest divisions, visit their respective websites:
- Solace – solacervinteriors.com
- Forma – formarvproducts.com