American Coach, a luxury motorcoach brand within Terex’s recreational vehicles segment, hosted its inaugural roadshow in southwest Florida in partnership with General RV, drawing more than 500 RV and luxury motorcoach owners.
Attendees toured the brand’s American Dream and Eagle models and engaged directly with product specialists during the multiday event, American Coach said in a recent release.
“We were pleased with the response to our first roadshow,” said Doug Miller, sales & product director for American Coach. “Southwest Florida offers a high concentration of seasonal RV owners, making it an ideal market to connect with customers and showcase our latest products.”
Consumer feedback centered on exterior styling and premium interior finishes, including American Black Walnut cabinetry and high-gloss painted wood options. Visitors also responded to the residential-style features such as quartz countertops, integrated appliances and contemporary furnishings, the company said.
American Coach representatives emphasized the engineering behind the Dream and Eagle platforms, including a custom Freightliner modular chassis with Liberty Bridge construction. The design lowers the vehicle’s center of gravity, improving ride quality while increasing exterior storage capacity — an attribute frequently cited by attendees.
The company said it positions its products at the top end of the motorcoach segment, focusing on low-volume production and high-end amenities for discerning buyers.
For more information about American Coach, visit americancoach.com.
