Lithia & Driveway, reported to be the second-highest volume automotive retailer in the country, has taken its first step into the RV world with the acquisition of Airstream Adventures, the largest Airstream dealer group in the nation.
Airstream Adventures is headquartered in Portland, Oregon, with locations throughout the Pacific Northwest and Northern California in key markets including Portland; Seattle, Boise, Idaho; Spokane, Washington; San Francisco; and Morgan Hill, California.
The acquisition includes Ultimate Airstreams, their custom Airstream upfitter, as well as all six Airstream Adventures stores in Oregon, Washington, Idaho and California, and marks Lithia & Driveway’s entrance into the luxury RV market. Ted Davis, founder of Airstream Adventures, and team will join Lithia & Driveway.
“We are delighted to welcome the Airstream Adventures stores and its founder, Ted Davis, to our growing Lithia & Driveway family,” said Bryan DeBoer, Lithia & Driveway president and CEO. “Ted and his high performing team have done an exceptional job building the nation’s largest exclusive dealer group. We are committed to becoming a steward of the iconic Airstream brand, ensuring that consumers will continue to create memories and adventures that last for generations.”
Both companies have been around for decades and share a storied brand legacy, heritage and history in Oregon and the greater Pacific Northwest, with Airstream celebrating 90-plus years and Lithia’s family-owned business of 75-plus years.
“Lithia & Driveway’s expertise in the automotive retail environment as the nation’s largest automotive retailer will provide Airstream Adventures access to the industry’s best practices allowing us to earn guests for life,” said Davis. “In addition to our shared core values, Lithia & Driveway, and Airstream Adventures, both being home-grown Oregon companies, make for perfect cultural synergies.”
Performance Brokerage Services brokered the deal.
