CDK Global, a provider of technology used by RV and auto dealerships, has completed its acquisition of Austin-based Square Root. Founded in 2006, Square Root is the creator of CoEFFICIENT, software designed to help automotive original equipment manufacturer (OEM) field managers understand and act on unique data patterns and opportunities for retailers in their markets.
“The acquisition of Square Root is another important step in our efforts to build innovative solutions for dealers and OEMs that allow them to manage, analyze and grow their businesses,” said Brian Krzanich, president and chief executive officer, CDK Global. “The technology, customers, and top talent at Square Root will play an important role in helping us accelerate the expansion of our open Neuron intelligent data platform, which is designed to turn billions of pieces of industry information into actionable insights and valuable products for the automotive industry through Fortellis.”
