GEN-Y Hitch announced its new partnership with The AAM Group.
The AAM Group, a distribution group in the Specialty Equipment Market Association (SEMA) marketplace, is headquartered in Piney Flats, Tennessee, and manages product purchasing and marketing for distributors, resellers and suppliers affiliated with four flagship retail marketing programs: Engine Pro, Parts Pro, Performance Corner and Total Truck Centers. In operation for 36 years, The AAM Group now counts 27 member-companies operating 76 distribution centers throughout North America.
“We are excited to enhance GEN-Y’s marketing and technological capabilities for the industry’s resellers with the AAM Group and its valued members, contributing to overall sales growth. I was most impressed with their ability to help local resellers and installers grow their market share through marketing toolkits, tech support and member collaboration to accomplish a common goal,” said Luke Stump, GEN-Y’s director of wholesale.
