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General RV Center Rolls Up Sleeves to Clean Up Detroit

General RV

General RV Center team members rolled up their sleeves recently to make a difference in the city of Detroit through the Six Day Project, hosted by Life Remodeled. The multi-day volunteer project was focused on cleaning up blight and beautifing the Cooley Community located on the northwest side of Detroit.

On Oct. 5, nearly 30 members of General RV’s marketing department joined forces with more than 5,000 other volunteers during the six-day event to mow lawns, rake leaves and clean up more than 500 lots. For nearly a decade, Life Remodeled has worked to create lasting revitalization, turning vacant properties like these into community hubs. This is the second year General RV, a Life Remodeled sponsor, has worked with the Detroit non-profit.

“The General RV Marketing Department worked alongside thousands of volunteers in Detroit to join Life Remodeled in their effort to erase blight and help those who need it most,” said Alicia Gewinner, General RV’s director of marketing and advertising. “Sixty years ago, General RV Center opened its first location in Detroit, and it was only appropriate that we returned to give back to a community that helped our company get its start.”

Since 2014, Life Remodeled has had more than 77,000 volunteers working on more than 2,000 city blocks in Detroit thanks to corporate and philanthropic support.

General RV

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