Quantron AG, specialist for commercial vehicles with electric and hydrogen drive trains, is setting out to become an OEM for zero-emission vehicles. To strengthen the identity of the products and the Quantron brand, the company said it is bringing international design expertise on board.
The aim of the “QUANTRON vision 2025” project is to build a strong brand DNA by creating a unique Quantron look and feel, the company said. Vehicle design not only has an aesthetic function, but also has a major impact on aerodynamics and thus on the vehicle’s energy consumption.
The international design experts Quantron has brought on board are well-known figures in the European mobility-industry: Italian car designer and design strategy consultant Fabio Filippini – who lead for more than six years the Pininfarina Transportation Design in Turin – and Spanish design and innovation consultancy Mormedi, led by Jaime Moreno.
“Quantron has built very strong roots in its past. Transforming these into the new world of Quantron, which is a much more complex ecosystem of services, existing and new products, presents a great challenge for any creative,” said Filippini about his collaboration with Quantron AG. “That’s why I wanted to include Mormedi, which are specialized on this type of brand identity within the transportation industry. That way we can make sure we’re up to the big challenge as one team.”
The first steps the new team are taking are the designs for a 12-meter bus, a light truck and a heavy U.S. truck.
