Go RVing’s Radio Campaign Begins
A brand-new radio ad hit the radio airwaves this week as a part of Go RVing’s new “Go on a Real Vacation” campaign. The commercial, running June 1 – July 12, can be heard across terrestrial stations, mobile devices, desktop streams, and provider apps including iHeart Radio, Premiere Radio Networks, Entercom, Westwood One, Pandora, Spotify, and KATZ Radio.
The 30-second radio spot, produced by Go RVing’s new agency, FCB, will build on the momentum the industry is seeing as new consumers flock to RVing.
The ad plays off relatable “indoor recreation” experiences many Americans were forced to adopt over the past couple of months during stay-at-home orders.
The ad targets the outdoor enthusiast audience who enjoy sightseeing, spending time with family, visiting the beach and exploring historical sights, a main target market of Go RVing.
The new 30-second radio ad can be found here.