Go RVing has announced that it is one of the corporate sponsors for Disney and Pixar’s Toy Story 4. It joins brands such as: Alaska Airlines, Best Western, Chrysler, Juicy Juice, Kellogg’s, McDonalds and Ziploc.
“These amazing brands have come up with some very exciting, imaginative campaigns to support ‘Toy Story 4,’ and we can’t wait to share them with fans this summer,” said Lylle Breier, senior VP of global marketing partnerships for The Walt Disney Studios.
The Go RVing team-up with Disney and Pixar will launch an integrated marketing campaign to inspire RV travel that takes family and friends on adventures – just like one of the main character’s family in Toy Story 4.
Go RVing is now in its 22nd year, and was formed by RV manufacturers, dealers and campgrounds to educate consumers about the benefits of RV travel and camping.
Directed by Josh Cooley (Riley’s First Date), and produced by Jonas Rivera (Inside Out, Up) and Mark Nielsen (associate producer Inside Out), Toy Story 4 ventures to U.S. theaters on June 21.
