Go RVing resported that 127.7 million viewers tuned in to watch the Kansas City Chiefs go up against the Philadelphia Eagles in Super Bowl LIX this past Sunday. This viewership is a new high for the Super Bowl, up 3% from last year’s 123.7 million average.
Along with being a hallmark of American football, the Super Bowl is also known for its commercials. According to an October 2024 survey from Statista, 18% of respondents said they tuned in to the Super Bowl to watch the commercials. (When it came to women, this figure rose to 22%, while 13% of men said they tuned in to the big game in order to watch ads.)
Indeed, cultural moments such as the Super Bowl can illuminate current audience trends and interests. This year’s certainly reflected consumers’ love of travel and adventure.
For example, popular commercials included Booking.com and MSC Cruise. MSC Cruise featured Orlando Bloom and Drew Barrymore. Barrymore previously worked with Go RVing in 2022 when she hit the road with Ross Matthews. She describes herself as a “voracious and avid traveler.”
Transportation was also featured, including Jeep (featuring Harrison Ford) and Ram Trucks (featuring Glen Powell). Both commercials included themes of travel and outdoor adventures.
The RV industry can use cultural moments (such as the Super Bowl or similar trending events) as an opportunity to highlight the many benefits of RV travel, similar to how other sectors of the travel industry have highlighted their own industries.
How to apply these trends:
- Create relatable content: Show the real joys of travel and RVing.
- Emphasize experiences: Focus on the unique and memorable moments that travel provides.
- Build community: Connect with your audience on social media and foster a sense of belonging.
- Be authentic: Share genuine stories and avoid overly promotional messaging.
- Stay inclusive: Represent diverse travelers and ensure your campaigns are welcoming to all.
