Go RVing released its Monthly Trends Report, this month with findings on livestreaming and how it can benefit the RV industry.
Livestreaming has revolutionized how we consume content, and it’s not going away anytime soon! In fact, the global livestreaming market will reach $3.21 billion by 2027.
- Livestreaming is when the streamed video is sent over the Internet in real time, without first being recorded and stored. Today, TV broadcasts, video game streams and social media videos can all be livestreamed.
Particularly on social media, livestreaming platforms like Twitch, YouTube Live, Facebook Live and TikTok have slowly carved out their niches in the market for real-time content.
Why it matters: One of livestreaming’s greatest strengths is its ability to bring together communities around shared interests, allowing people with specific niche hobbies, needs, or passions to connect with like-minded individuals.
- The internet has always fostered these niche markets, but livestreaming takes it a step further by offering real-time conversation, creating a more immersive and personal connection.
- This connection and sense of community is a powerful driver of commerce. Since streaming builds trust so rapidly and organically, it is easier to monetize streams through product placements, services, and experiences specifically tailored to their viewers’ needs.
A deeper dive: And it’s not just individuals who benefit. Businesses, big and small, are harnessing the potential of live streaming to connect with their audience in ways never before possible. Live streaming allows companies to showcase their authentic selves and build stronger customer relationships.
Go RVing’s thought bubble: By continuing to strategically use livestreaming, the RV industry can forge stronger connections with its audience, showcase the RV lifestyle, educate potential buyers and ultimately drive sales and brand loyalty in an engaging and interactive way. (Want to get started? Here’s five quick tips.)
Examples of how the RV industry can continue to use livestreaming to engage with audiences include:
- Product showcases and virtual tours: This can involve new model reveals, RV walkthroughs, dealership tours or manufacturer tours.
- Educational content and Q&A sessions: This could entail “ask the expert” live sessions with RVTI-certified technicians, how-to workshops or trip planning sessions with seasoned RVers.
- Engaging with the RV community: Examples include live Q&A with RV influencers, virtual RV rallies/meetups, live interviews with current RV owners, or live polls and quizzes.
- Marketing and promotions: This may include live sales events, product launch livestreams, contests or giveaways.
- Real-time event coverage: This could encompass livestreams from RV shows, events or campgrounds.
