An expanded image library, new B-roll footage for download and a streamlined Leads Plus search engine are the latest upgrades available to dealers through the powerful Go RVing program.
The new features arrive just in time for dealers to take advantage of the program for summer as Go RVing’s 2016 media plan kicks into gear with TV spots, targeted magazine advertising, special events, and social media campaigns.
The “Industry Only” section of the Go RVing website has an expanded image library with new files available for download. The professional image library is organized by vehicle type with choices of high and low resolution images for dealers to use in marketing and sales campaigns.
The Tie-In program also has new B-roll footage available for download, along with new Go RVing TV spots in the digital downloads section. Dealers can preview footage before buying it.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel. The Coalition was formed by representatives of the Recreation Vehicle Industry Association (RVIA), Recreation Vehicle Dealers Association (RVDA), National Association of RV Parks and Campgrounds (ARVC) and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.