Andy Wesdorp, general manager for Road Warrior and Heartland’s flagship Landmark line, reported that shipments for the Road Warrior brand increased 56 percent in January from a year ago, marked by an all-time sales high during the Florida RV Super Show in Tampa.
“Tampa was gangbusters,” said Wesdorp. “We were represented by Optimum RV and the traffic never stopped. They just did a fantastic job.”
According to Wesdorp, Road Warrior’s “dynamic floorplans and enhanced interior feel” are resonating with consumers.
New features for the 2018 model year include a 50-amp power cord reel and “Zero G” entry steps. Road Warrior also has created a unique look with an “Infinity lighting” slideout fascia and silver metallic painted cabinet doors. In addition, three floorplans offer swivel bar stools with a granite-look seat that fold up for storage.
Two new models in the lineup include the 396 with a 15-foot garage, solid-surface breakfast bar, and a walk-though bathroom that creates more space with a linen closet built into the bedroom slide. The 387 is a two-axle floorplan with a 13-foot garage.
“In the last 14 months we have been able to dedicate a factory along with engineering, sales and design teams specifically for Road Warrior,” said Joel Eberlein, senior GM for Road Warrior, Landmark, Elk Ridge and Big Country. “This has afforded the brand its own identity.”
