Hopkins Mfg. recently earned a packaging innovation award at the 2018 Automotive Aftermarket Product Expo (AAPEX) held Oct. 30 to Nov. 1 in Las Vegas. Based on voting by automotive buyers from around the world, OxiClean Total Interior Carpet & Upholstery Cleaner was named most innovative packaging in the car care category.
The award-winning product combines a patent-pending cleaning tool design, a upholstery and carpet cleaning solution and a highly recognized consumer brand.
“The OxiClean brand is recognized by consumers as one of the most innovative brands in the marketplace today,” said Marcus Gooden, marketing director for cleaning products. “Our OxiClean Total Interior Cleaner combined with innovative cleaning tool design has truly created something new and is resonating in a category where products struggle to break through the clutter of products on retail shelves.”
Just prior to the AAPEX Show, the Total Interior Cleaner was recognized for packaging innovation, along with two other OxiClean products, by the Southern Aerosol Technical Association.
“It is an honor for Hopkins to again be recognized by our industry for innovation,” said Mike Williams, Hopkins’ vice president and CMO. “Even more gratifying is the consumer acceptance that the OxiClean Total Interior product is generating strong initial and repeat sales with consumers.”
