HEST, a designer of premium sleep products, unveiled the latest collaboration in its limited-edition series: The HEST X KOA Camp Pillow.
HEST and Kampgrounds of America, Inc. (KOA) said they celebrate this new series collaboration to connect people to the outdoors through camping.
Inspired by all of the elements of camping, KOA designed this print using iconography that evokes emotional attachment to the outdoors. From campfires and tents to s’mores and stars, the artwork on the pillow depicts subjects that resonate with people’s memories or ideals of camping. Designed to provide home-pillow comfort but in a compact, portable adventure-ready package, The HEST X KOA Camp Pillow has technical features and tidy details wrapped into one portable pillow. Ideal for sleeping on airplanes, road trips, in KOA cabins, tent camping, RVs, van-life or for nightly use.
The HEST X limited series works with admired brands and artists to create one-of-a-kind designs on HEST’s sleep products, the company said. The HEST X KOA Camp Pillow is the fifth release in the limited HEST X series.
“At KOA, connecting people with the outdoors — and each other — is at the heart of everything we do,” said Diane Eichler, senior vice president of marketing at KOA. “HEST shares that same passion for outdoor experiences, making this collaboration a natural fit for our two brands. Quality gear makes all the difference for campers, and we’re thrilled to see our brand come to life through this exclusive, limited-edition HEST X — just in time to kick off camping season.”
“Throughout our journey to create products that elevate outdoor experiences, we constantly draw inspiration from like-minded brands and artists in our outdoor community,” said Aaron Ambuske, founder of HEST. “The limited-edition series, HEST X, celebrates the beauty of collaboration and connection with the outdoors, ourselves and those we share it with every day. Getting to team up with an inclusive, accessible, and outdoor brand like KOA is what the spirit of collaboration is all about!”
The HEST X KOA Camp Pillow retails for $109 and is available now exclusively at hest.com.
