Kampgrounds of America, Inc. (KOA) announced Erik Hoeffs as its new senior director of franchise field operations.
Hoeffs brings decades of experience in franchise operations, strategic planning and team leadership to KOA, where he will oversee the newly reimagined Franchise Field Operations Team, the organization said.
As KOA continues to strengthen its franchise service model, Hoeffs’ leadership will be pivotal in implementing systems, policies and procedures to provide enhanced support to franchise owners. His track record of operational excellence and dedication to a people-centered leadership approach position him to strengthen KOA’s franchise network.
“I’m inspired by the passion of the KOA franchise network and look forward to working alongside the Field Operations Team to ensure every franchisee feels supported, valued and equipped for success,” said Hoeffs. “I look forward to meeting campground owners all over North America. Together, we’ll honor KOA’s legacy while driving innovative growth.”
Most recently, Hoeffs served as national franchise operations director at GNC, where he led a team supporting 750 franchise locations nationwide. His strategic approach improved operational efficiency, increased profitability and enhanced the franchisee experience. Hoeffs’ ability to foster collaboration and his dedication to creating impactful training programs have consistently set him apart as a leader in the franchise industry, KOA said.
“Erik’s experience working successfully with cross-departmental partners in quality assurance and franchise development will elevate our system by driving brand consistency, world-class hospitality, and revenue growth,” said Kim Wootteon, vice president of commercial strategy at KOA. “His innovative leadership will enhance how we support our franchise partners, directly impacting franchisee satisfaction and retention. We are delighted to have Erik joining the team.”
Hoeffs holds a bachelor’s degree in business management from Western Governors University and is also a licensed real estate professional in California. In his free time, he enjoys outdoor adventures like camping, mountain biking and exploring new destinations.
For more information, visit the KOA website.
