Kampgrounds of America, Inc. (KOA), has released its 12th annual Camping & Outdoor Hospitality Report. The findings show outdoor hospitality is central to how travelers prioritize wellness, connection and meaningful experiences. New to the report this year are key insights and camping tips from Leave No Trace, a partner of the Kampgrounds of America Foundation.
The report highlights a key industry moment as more households incorporate camping into their vacation plans, with over 52 million North American households camping in 2025, exceeding pre-pandemic levels. The surge of first-time campers between 2020 and 2022 introduced millions of new households to the outdoors. Many of those campers remain active today, anchoring the sector’s sustained growth. This expanded, engaged base contributed to the outdoor hospitality sector’s economic footprint, reaching $66 billion in local community spending, over a $5 billion increase from 2024.
“This report demonstrates that camping isn’t a niche market, it’s a meaningful pillar of North America’s travel economy and a vital resource for local communities,” said Toby O’Rourke, KOA’s president and CEO. “Camping’s emergence as a mainstream leisure travel segment has broadened its reach and is driving meaningful economic impacts within our communities.”
Outdoor Hospitality Is an Economic Powerhouse
Spending momentum continues to accelerate, driven by younger generations and families with children. Average daily expenditures per person, excluding accommodations, reached over $200 in 2025, reflecting both consumer engagement and willingness to invest in outdoor experiences. This growth comes as camping has solidified its position as an approachable travel option. Overall, 35% of U.S. adults cite camping as the easiest form of travel with children and 35% state camping is the most affordable travel option.
The Rise of Analog Camping
Perhaps the most compelling finding is the shift in why people camp. Wellness has emerged as a primary driver, with 77% of campers stating that “just being in nature is enough” without structured programming or additional amenities. This analog approach to camping by prioritizing simplicity and natural restoration over curated experiences reflects a meaningful generational shift.
Nearly half of all campers (49%) intentionally book trips to improve mental wellbeing, and 50% prioritize experiences that help them recharge. This orientation around unstructured outdoor wellness represents a meaningful recalibration for outdoor hospitality’s value proposition. Campers are no longer seeking entertainment; they’re seeking restoration. Mental wellbeing ranks as the top wellness motivator across all generations, with outdoor activities like walking near water, wildlife viewing, and night sky viewing leading engagement.
“Nature isn’t a luxury amenity,” said O’Rourke. “It’s a real, proven wellness intervention. For hospitality operators, this insight is transformative, positioning the campground experience itself as the product.”
RV Renaissance: Supported by the Rental Market
The report highlights a shift in camping behavior, with RV preference among campers at 47%. This matches 2023 and marks the lowest level recorded since the report’s inception. However, enthusiasm for RV travel remains robust and is shifting in promising directions. Interest in RV rentals is surging, with 48% of campers reporting they are very likely to rent an RV in 2026, led by younger generations. This rental interest signals a critical opportunity for the outdoor hospitality industry, particularly as Gen Z and millennials show strong purchase intent despite being the least likely to own. Cost remains the primary rental barrier, though one-third of potential renters cite lack of driving or operational knowledge as a concern.
The core RV market demonstrates remarkable stability and commitment. Despite market shifts, RV ownership has stabilized year over year. Boomers lead ownership at 73%, and two-thirds of RVers travel in RVs they own. Most encouragingly, 8 in 10 RV owners purchased their vehicle specifically for camping purposes, up from 72% in 2024. This trend reflects a market returning to pre-pandemic levels with a more intentional, purpose-driven base of RV enthusiasts poised to champion the outdoor hospitality experience.
Glamping & Generational Shifts
Glamping continues to drive market expansion, accounting for 29% of all camping experiences in 2025 and serving as the critical gateway for first-time campers, with 31% of new campers choosing glamping accommodations. Meanwhile, the research shows Boomers’ return to camping after a few years of light participation during and after the pandemic, signaling a renewed engagement from experienced travelers seeking lifestyle and leisure-focused experiences. Data from the report indicates that campers who enter the industry by glamping are increasingly interested in other forms of stays. Half of all millennial glampers are interested in RV rentals and 33% of Gen Z glampers are considering purchasing an RV.
However, the report identifies retention challenges among younger generations due to price sensitivity, underscoring the importance of strategic pricing and accessible entry points for Gen Z and millennials, who spend the highest daily rates when they do camp.
2026 as a Year of Intentional Outdoor Experiences
Campers are planning more ambitious travel in 2026, with 31% planning to spend more nights under the stars compared to 2025. Road trips, small-town exploration, and heritage travel are driving extended camping journeys, while major cultural events, including the Route 66 Centennial and America 250 celebrations, position outdoor hospitality as both nostalgic and forward-looking.
The 2026 Camping & Outdoor Hospitality Report provides comprehensive insight into market composition, spending patterns, generational preferences, economic impact, emerging activities, and hospitality operator opportunities across North America.
