Kampgrounds of America, Inc. (KOA) announced the launch of the World-Class Guest Service recognition program, a new initiative to celebrate campgrounds delivering exceptional guest experiences.
KOA campgrounds that achieved a Net Promoter Score (NPS) of 70 or higher in 2024 will receive this prestigious designation, reflecting their commitment to outstanding hospitality.
The introduction of the World-Class Guest Service program underscores KOA’s dedication to recognizing campgrounds for their efforts in providing unparalleled service, the organization said. This year, KOA’s system-wide NPS reached an impressive 71 — a significant milestone that places the brand alongside North America’s top-rated companies.
“Our campgrounds’ commitment to customer-centric service shines through in these results,” shares Toby O’Rourke, KOA’s president and CEO. “Achieving an NPS of 70 or higher is no small feat, and it reflects the dedication of our franchisees and their teams to create exceptional guest experiences. The World-Class Guest Service recognition program is our way of celebrating and honoring their success.”
“KOA’s big yellow sign acts as a beacon of fun and relaxation for campers throughout North America and a source of pride for KOA owners and employees. Campers have come to expect a certain level of service at KOA campgrounds and accordingly, KOA campgrounds take immense pride in providing thoughtful, convenient and personal service to their campers,” the organization said.
The full list of all 280 recognized campgrounds is available on KOA.com. In addition to the recognition, these campgrounds will receive digital assets to promote their achievement and will be featured in the 2025 KOA Directory. To learn more about KOA and its network of campgrounds, visit www.KOA.com.
