The 2018 RV Dealers Convention/Expo will feature an hour-long workshop in the sales and rentals track presented by Whitney Scott, vice president of marketing at Kampgrounds of America.
The session, “A Shifting Market: Highlights from the 2018 KOA North American Camping Report”, takes place at 3:15 p.m. on Thursday, Nov. 8. In this workshop, attendees will get detailed information on today’s campers based on KOA’s survey of active campers. Attendees will learn about the changing demographics of today’s campers, the characteristics are of new campers entering the market, and what percentage of RV campers own versus rent.
A first-time speaker at the convention, Scott oversees all national marketing initiatives, as well as marketing functions that serve both the KOA franchise system and its corporately owned campgrounds. She is also in charge of KOA’s customer service, brand development, loyalty program (Value Kard Rewards), and international marketing initiatives.
