The May 27th Kampgrounds of America Satellite Media Tour netted a record 22 million media impressions in just two weeks.
The Tour was held at the Billings, Montana KOA Holiday, and featured KOA President and CEO Toby O’Rourke, visiting live with members of the television, cable, radio, and internet media from throughout the U.S. KOA has used satellite media tours periodically over the years to promote Kampgrounds of America locations and camping overall. In 2019, a tour was held at the New Bern KOA Holiday in North Carolina.
O’Rourke did some 30 separate interviews and the tour was picked up in major and mid-sized markets all over the country.
KOA says the segments received 1,280 total airings, including a national TV audience of 10.3 million; a local TV audience of 1.3 million; a radio audience of 2.2 million; an internet audience of 422,675; and an audience of 7.1 million for a pre-taped audio news release.
