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Lazydays RV Appoints New CMO

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Lazydays has hired Tom Peterson as its chief marketing officer.

Peterson joins Lazydays from Youfit Health Clubs, where he was CMO. Prior to Youfit, Peterson served as CMO of Ovation Brands and The Krystal Co., both are large operators of restaurant chains. He also served as CMO at Aaron’s Inc.

“We are very excited to have Tom join the Lazydays team,” said Bill Murnane, chairman and CEO of Lazydays. “Tom’s strong leaderships skills, deep understanding of digital marketing and data analytics, and demonstrated success building and managing industry leading marketing organizations will facilitate our growth.”

Peterson received his bachelor of science in business administration from Slippery Rock University.

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