On Oct. 30, Level 5 Advertising recently launched its PIN-based marketing, which customizes a dealer’s website experience for each customer. After a single marketing deployment, its RV client received a total of 101 sales leads in just 21 hours, the company stated.
“The age of personalization is here,” said Budd Blackburn, Level 5 owner and founder. “The retail sector, led by Amazon, has shown the power of personalized shopping experiences for every customer. The time was right to bring this technology to the RV, powersports, and marine industry.”
Level 5’s technology combines the data from a dealer’s CRM, DMS, marketing efforts, and website into a custom personal shopping experience for each customer. Consumer’s purchase behaviors are tracked as they interact with a dealer’s inventory making the sales follow-up activity more relevant.
“As I travel the country almost every dealer tells me the same thing,” said Richard DeLancey, VP of digital for Level 5. “They need more and higher-quality opportunities to continue growing their dealership. But they can’t break the bank to do it. This solution meets that need. PIN-based marketing technology will generate more opportunities than ever before at a price that every dealer can afford whether you sell 40 or 4000 units a year.”
Level 5 will be demonstrating this new technology at the 2018 RV Dealer Convention and Expo at the Paris Hotel in Las Vegas on Nov. 5-9.
