The marine industry is thriving, but it has to do more to attract a younger and more diverse audience to ensure its long-term success.
That’s according to National Marine Manufacturers Association president Thom Dammrich, who gave the state-of-the-industry address this morning at the International BoatBuilders’ Exhibition and Conference.
Americans spent $39 billion on boating in 2017, and that’s projected to grow to $41 billion this year. “This is the seventh year of growth,” Dammrich said. “Boat registrations are growing for the first time in 10 years. The next three years look really positive, and it could be even longer.”