New Gander Mountain Coming to St. Louis Area

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Investor and CNBC star Marcus Lemonis has tweeted plans to build a new Gander Mountain location in O’Fallon, Mo.

This story by Vince Brennan originally appeared in the St. Louis Buisiness Journal.

Lemonis, who purchased part of the outdoor retailer this spring, also tweeted Monday that he plans to keep open the Gander Mountain locations in Chesterfield, Fenton, and O’Fallon, Ill.

In early June, Lemonis posted an updated list of stores that only included the Chesterfield and Fenton locations. The O’Fallon, Ill., store was not included, but Lemonis said the stores that didn’t make that list weren’t necessarily closing.

O’Fallon, Ill., was on a list of 36 cities that Lemonis posted this week that could see a new store. He also announced that the company would change its name to Gander Outdoors and Lemonis introduced a new logo.

Earlier this year, Lemonis and Camping World Holdings bought Gander Mountain’s intellectual property, the brand and the rights to its leases. A group of liquidators bought the inventory and sold it in many going-out-of-business sales.


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