Kampgrounds of America (KOA) announced the release of a new multi-reservation shopping cart on its website.
With the new functionality, guests can complete multiple reservations at one campground or across multiple campgrounds in one transaction, making booking faster and easier.
“The goal of our multi-reservation shopping cart is to make booking easy for our guests,” said Whitney Scott, chief marketing officer for KOA. “With this enhanced functionality, campers can plan and reserve a week-long road trip or even an entire summer of camping in one seamless transaction. We want to make planning seamless so campers can focus on what they really love – camping.”
As campers begin planning and booking for a new year of travel, the majority are reserving three to five months before they plan to travel, according to KOA’s latest research.
“It’s a timely release as our advanced reservations are already up 51 percent over the prior year,” Scott said. “With increased demand for sites, we know the functionality is necessary for the camper looking to get out and explore the great outdoors.”
Since going live on the KOA website, more than 6,500 reservations have been made using the multi-reservation shopping cart. Beta users averaged booking three sites per transaction, with outliers reaching 20 different sites across a season.
See a video about the new system below.