Survey after survey shows Canadian travellers have the same idea as Americans this summer: Take to the road.The Ontario Recreation Vehicle Dealers Association (ORVDA) is launching a six-week strategic marketing campaign, “There’s a Better Way to Travel. Get an RV.”
The campaign “introduces the magic of RVing to new audiences suddenly rethinking how they vacation, as well as new Canadians who didn’t grow up with the camping and RVing culture, and just don’t know how different – and how much better – the experience is,” the organization said.
The campaign includes six ads, each highlighting a different attribute of RVing, from the freedom to bring whatever gear you need to how inexpensive it really is.
