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Outdoor Hospitality Brand Launches ‘Modernized’ Campground Experience

Salt Lake City, Utah-based Roam America officially launched today as a new outdoor adventure hospitality brand offering a modernized RV and campground experience.

Roam America said it is dedicated to meeting the changing needs of today’s travelers with stylish facilities, pet-friendly accommodations, tech-forward features and curated local experiences. With amenities for everyone from experienced outdoor adventurers and full-time RVers, to digital nomads and glampers who are used to the comfort and convenience of hotels, Roam America welcomes all to adventure and enjoy the outdoors on their terms.

As a proof of concept, the brand successfully soft-opened its flagship property, Roam Horseshoe Bend in Page, Arizona, in 2023. The resort offers 220 RV spaces and elevated amenities and facilities with 12 well-appointed glamping cabins set to open later this spring. Additional Roam America properties, including locations near Portland, Oregon, and Park City, Utah, are scheduled to open later this year.

“The outdoor travel industry has experienced tremendous growth and change in the last few years,” said Michael Sharf, CEO of Roam America. “More people are looking for affordable and authentic outdoor travel experiences than ever before. While campgrounds have remained largely unchanged for the last several decades, modern travelers seek a higher level of comfort, cleanliness and convenience. Roam provides an updated experience for today’s outdoor traveler that stays true to the heart and nostalgia of traditional camping experiences.”

Roam America said it is redefining consistency in service for campgrounds. With friendly, knowledgeable local staff, spacious and well-maintained bath houses and facilities, and inviting spaces throughout the property to sit and have a coffee or set up a remote office, Roam guests can expect a consistent experience that is rooted in quality, cleanliness and convenience.

“We know that the 2024 traveler, whether they’re families, couples, digital nomads or retirees, all place great value on unique experiences,” said Sharf. “Our properties will complement their beautiful outdoor offerings with immersive experiences that today’s travelers crave. For example, Roam Horseshoe Bend will have opportunities to experience the beauty of Page through hosted events and activities such as outdoor movie nights, live music performances and fireside chats with local experts and guides.”

Locality and respect for the land is another core tenet at Roam America, the company said. With a commitment to be more than just another hospitality brand, Roam America aims to add value to local communities, with staff composed exclusively of local residents, partnerships with local businesses ranging from tour operators to grocery stores and plans to sell locally made items at the camp stores.

Guests can learn more and book their visit at RoamAmerica.com.

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