Priority One Financial Services, a virtual F&I company for marine, RV, trailer and equipment dealers, recently announced an integration with Lightspeed dealer management system. Dealers can now instantly connect customers with Priority One using the Lightspeed platform while adding privacy and security, according to a press release.
Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting and CRM. From small, independent dealerships to large, multistore dealer groups, Lightspeed offers scalable solutions to fit every business, the press release said.
The integration expedites the time it takes to apply for financing by pre-populating customer information from Lightspeed, according to the press release. It also reduces duplicate entry for the dealer and syncs funding details to improve reporting within both platforms.
“Connecting customers with financing has never been easier,” said Nicole Armstrong, vice president of corporate initiatives. “The modern dealer needs efficiency, which is why Priority One integrates with all the essential platforms that dealers use. This Lightspeed collaboration saves time, improves communication and delivers a smooth experience from start to finish.”
For more information, visit Priority One or Lightspeed.
