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ROUTE 66, ReserveMax Form New Partnership

ROUTE 66 RV Network and ReserveMax have formed a partnership that brings a new tool to reshape the F&I experience in the RV industry, the companies said.

The tool will be of significant value to the ROUTE 66 RV Network Dealer Members as they look to increase efficiency in their dealerships, improve customer experience and maximize business revenue throughout 2024.

“We are excited to partner with ROUTE 66 and welcome the opportunity to help solve the issues of complexity and access in the indirect lending market,” said Stephanie Alderman, chief operating officer and head of product. “The ReserveMax tool simplifies the financing process for dealers by offering easy comparison between their existing lenders, effortless prequalification, accuracy when desking a deal and the potential to access new lenders in their market.”

As the RV industry landscape develops and new technology is introduced to the market, the ROUTE 66 RV Network said it continues to look for new ways to strengthen their group of independent RV dealers and provide additional network benefits to their dealer members.

“The new partnership between ReserveMax and the ROUTE 66 RV Network is a timely one. We are always looking for the next product or service that will give our members a competitive advantage in their market,” said Connor Francis, director of ROUTE 66 RV Network. “With rising interest rates and other economic conditions, it is more important than ever to secure competitive financing for RV buyers. With new partners like ReserveMax, we look forward to continuing to add exclusive value to our dealer base.”

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