A key category within replacement hardware is vinyl insert trim. RV owners regularly replace OE installed trim with fresh coils in various colors, lengths and styles. To make the consumer selection / shopping experience better, RV Designer (RVD), a leader in merchandising excellence throughout the domestic U.S. aftermarket, recently introduced a range of “Cube” style racks designed to hold vinyl insert trim coils vertically, while assorting at eye level.
RVD President John Tinghitella said, “Retail science is clear. Present key movers at eye level for easy locating. Make it easy for a consumer to physically grab the item off the shelf. They’re now 50% on the way to a satisfied purchase. We go to great lengths to get them to that point.”
He continued, “The cube concept also has the side benefit of reducing physical space on the gondola by 60%, allowing for improved ‘dollar per square inch’ performance.”
There are six dedicated cubes in the planogram (KIT-IT2), covering 12 of the highest moving Insert Trim products including standard, narrow and heavy duty.
RVD said it assumes all dealer parts & accessory stores are space constrained. That’s not always the case, but by emphasizing productive space merchandising, RVD aims to help dealers maximize the value of every inch, increasing product visibility, improving the consumer’s shopping experience and delivering more sales from the same footprint.
For more information, contact Melissa Revlett, RVD sales manager, at [email protected].
