The RV Dealer Association’s annual survey of dealers’ satisfaction with its manufacturers will now launch in late October and end January 2019. The board of directors recently approved the change in timing so that the survey can continue through the association’s convention in November and boost participation.
The Dealer Satisfaction Index (DSI) survey, now entering its 25th year, is a confidential measurement of dealer attitudes regarding their manufacturers’ policies, product support, and procedures. The survey was previously conducted in the August to October timeframe.
“Moving the survey later in the year should improve participation and increase the number of brand ratings that dealers provide,” said RVDA President Phil Ingrassia.
RVDA’s Industry Relations Committee developed the recommendation to adjust the timing of the survey.
DSI Quality Circle Awards, which are based on the survey results, are now scheduled to be presented at the RV Industry Association’s new “RVX: The RV Experience” event in Salt Lake City in March.
During its June 5 meeting, the board also approved a $3.64 million consolidated budget for fiscal year 2019 for RVDA, the Mike Molino RV Learning Center, and the RV Assistance Corp., which includes increased investment in dealer advocacy, member benefits, and dealer education programs, including the convention and fixed operations initiatives.
