The UK’s largest annual motorhome, camper van and caravan showcase, the Motorhome & Caravan Show, held at the National Exhibition Centre (NEC) Birmingham from Tuesday, Oct. 15 to Sunday, Oct. 20, was a resounding success for exhibitors, who reported outstanding sales despite a challenging economic climate, a difficult 2024 trading season and the number of visitors dipping to 95,253 people.
Spanning 11 halls (almost 21 acres), this year’s event solidified its reputation as the UK’s premier Leisure Vehicle showcase, offering choices of new-for-2025 motorhomes, caravans and camper vans from UK and Europe’s leading manufacturers and dealers, as well as the latest in tech, accessories and gadgets to get leisure vehicle enthusiasts and newcomers road-ready, show organizers said.
Exhibitors including Adria, Bailey of Bristol, Carthago, Coachman, Elddis, Swift Group, Pilote Group, Marquis Leisure, AL-KO and PJ Outdoors have praised Show organisers, NCC Events, for delivering high-quality footfall that converted into substantial sales figures, exceeding expectations.
Karen Dodd, marketing director at NCC Events, said, “The feedback from exhibitors at this year’s Motorhome & Caravan Show has been overwhelmingly positive. We are delighted that so many have experienced incredible sales, a result that has been reflected in the volume of stand space rebooked for the 2025 event (Oct. 14-19, 2025). It’s clear that despite economic challenges, our efforts to deliver serious leisure vehicle enthusiasts and first-time buyers was a success, cementing the show as the industry’s leading and most important event for UK retail sales.”
Ben Parkin, sales director at Coachman, said, “The Motorhome & Caravan Show has been really positive for us. We’ve seen great footfall at our stand, great interest in our new vehicles and sales have exceeded our expectations. We’re happy with the results and are already looking forward to coming back to the NEC for the Caravan, Camping & Motorhome Show.”
Ian Rawlings, chief operating officer at Bailey of Bristol, said, “The Show has been a huge success for us once again. It’s always wonderful to see both new faces and returning customers exploring our latest models. We’ve had fantastic feedback on our new caravans and motorhomes, and sales have been ahead of last year on all products. The energy and enthusiasm from visitors has been incredible.”
Amy Archer, chief executive officer at Swift Group Ltd., said, “The enthusiasm from visitors has been fantastic. It’s been a busy and successful show for Swift, with strong sales across both motorhomes and caravans. The audience was clearly engaged and we’re leaving with excellent results.”
Slavica Sterk, managing director at Adria, said, “It’s been another brilliant show for Adria. The demand for our new models has been immense and the number of visitors keen to make a purchase on-site has been very encouraging. We’re grateful for such a successful event.”
Peter Hercberg, group agent at Carthago, said, “This year’s show has delivered incredible results for us. The level of interest in our luxury motorhomes has been tremendous and the quality of leads generated has far exceeded our expectations. We’re looking forward to continuing this momentum as it’s been a great show across the whole group. We’ve seen great results across all products and we’ve done better than last year.”
Adam Carmichael, product management & marketing director at Elddis, said, “This year’s Motorhome & Caravan Show gave us the opportunity to showcase our wonderful new products and especially our new high quality body shells across Autoquest, Accordo, Avante and Affinity. We’ve seen significant interest in our 2025 range especially in our new XPLORE brand, and experienced growing sales and consistent footfall across the week. We’re thrilled with the results and excited to return for the February Caravan, Camping & Motorhome Show.”
Miles Storey, sales manager UK and Ireland at Pilote, added, “We’ve been very pleased with the Show’s outcome. The new 2025 range has generated significant interest and sales have been very strong. The calibre of visitors has been exceptional and we’re excited for what’s to come for 2026.”
Lee Morley, sales director at Marquis Leisure, said, “This show we’ve been able to showcase brand new products from Elnagh, Panama, Benimar & Mobilvetta. The feedback and sales of the new ranges have exceeded expectations. It was nice to welcome our new & existing loyal Marquis customers to the stand. Due to our unrivaled offers and our exclusive products, Marquis are delighted with the sales results at the show.”
Adam Betterridge, UK aftermarket sales manager at AL-KO, shared: “The Motorhome & Caravan Show has been fantastic. We’ve experienced strong demand for our chassis and suspension systems and the level of interest from both new and returning customers has made this a standout event for us.”
For those who may have missed out this time, visitors have the opportunity to see many of the new vehicles and innovations launched this October as well as the latest in adventure tents and family camping products at the NEC in the New Year for the Caravan, Camping & Motorhome Show, Tuesday, Feb. 18 to Sunday, Feb. 23, 2025. Tickets are on sale now at ccmshow.co.uk.
