Timbren Industries announced a major strategic evolution in its brand mission: moving from a premium suspension manufacturer to a comprehensive, total vehicle performance and safety solution for the pickup truck towing and hauling markets. Anchoring this brand expansion is the official launch of the Timbren BES (Brake Enhancement System) Complete Severe-Duty Brake Upgrade Kits.
Timbren’s SES (Suspension Enhancement Systems) eliminates sag, reduces body roll and stabilizes heavy loads, the company said in a recent release. With the introduction of the BES line, Timbren now solves the other half of the towing equation: thermal brake degradation and severe-duty stopping power under load.
“For over 50 years, Timbren has been right there in the trenches, supporting truck owners who tow and haul some of the heaviest loads on the road,” said Andrew Hodgson, executive vice president. “But maintaining ride height and stability is only part of the equation. Whether you are dealing with a sudden highway cutoff, navigating stop-and-go traffic with a heavy trailer or managing a steep mountain descent, total vehicle control requires premium stopping power. Today, we are closing the loop. By expanding our product ecosystem into high-performance braking, Timbren is delivering a true total vehicle solution. We aren’t just a suspension company anymore — we are the ultimate safety and control partner for any truck owner under load.”
The cornerstone of this evolution, the Timbren BES line, features proprietary OnyxBond heat-resistant coated rotors rated up to 932 F and OnyxBite high-friction, low-metallic severe-duty brake pads. Engineered specifically for pickup truck owners who tow and haul and demand quality brake performance to keep them confident behind the wheel and safely on the road, the system completely eliminates the spongy pedal feel and thermal warping common in standard OEM brakes, Timbren said.
“Our distribution partners and jobbers have been asking for a severe-duty braking solution that matches Timbren’s legendary suspension reliability,” noted John Marshall, VP of sales. “With BES, we are handing our retail network a high-demand product ecosystem that perfectly complements our existing suspension line. This expansion broadens our market footprint and allows our dealers to offer a complete front-to-back safety overhaul to their customers.”
The strategic rollout will prioritize direct-fit kits for major light-duty and heavy-duty pickup truck platforms, Timbren said, making it an easy, drop-in upgrade for DIY mechanics and fleet technicians alike.
“This is a game-changer for our retail and wholesale channels,” added Dwayne Ryan, national sales manager. “We’ve built incredible brand loyalty with our suspension line because it delivers on its promises without the fluff. The Timbren BES line carries that exact same ‘no-BS’ commercial-grade DNA. Our retailers now have a unified, dual-threat offering for anyone out there with a pickup truck: Timbren SES to level the load, and Timbren BES to stop it.”
The Timbren BES line will be available through authorized Timbren retail channels and premier warehouse distributors nationwide starting July 9. Timbren said it will back the system with its 100-day money-back guarantee and a comprehensive 42-month or 42,000-mile limited warranty.
For more information, visit timbren.com or contact the sales department directly at [email protected].
