Top Line and Keller Team Up on DMS

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Keller Top Line

Keller Marine & RV and Top Line Dealer Management Solutions have teamed up to create a new ordering and logistics platform.

Keller has been in the RV business handling web site development since 1999. Top Line has been building dealer management software since 1992 and in 2007 entered the RV dealer software development business.

Top Line is a completely integrated dealer management system that allows dealers to manage inventory, service labor and parts. Keller is a full-line RV and marine parts and accessories distributor.

“We at Keller Marine & RV are excited to team with a dealer management software company that is built on a robust platform, and yet is open enough to integrate with industry suppliers.  Unlike some other DMS vendors we have spoken with, Top Line is really out to make their dealer customers stronger. With them, it is about what is best for the dealer, not about what makes Top Line the most money,” said Michael Keller, the company’s sales manager. “Dealers using Top Line Software have been able to measure productivity and leverage those measurements to change their business processes and increase profits.”

Steve Fretz, owner of Fretz RV located in Souderton, Pa., is a Keller Presidents Club dealer and Top Line user. “The combination of Keller Marine & RV and Top Line Software is hard to beat.  It allows my parts people to instantly determine parts availability, compare prices with other vendors, and with one click place the item on order. Combine this software with Keller Marine & RV’s ability to ship my orders complete and correctly without damage and you have an incredible parts logistics system.  I could not be happier with both of these companies.”

For more information, contact Michael Keller or   at Top Line Dealer Management Solutions.


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