The Toy Story 4 Summer Road Trip visited the RV/MH Hall of Fame from 9 a.m. to 11 a.m. on June 20.
The tour, which mirrors the RV road trip that Bonnie and her family go on that kicks off the events in the movie, includes 21 stops around the country, and features a specially wrapped Outlaw 29S motorhome provided by Thor Motor Coach.
Go RVing teamed up with Disney and Pixar on an integrated marketing campaign.
“This has been a phenomenal marketing collaboration with one of the most respected names in family entertainment to inspire RV travel, boost consumer awareness around how RVs can enhance outdoor family adventures, and ultimately drive consumers to RV dealerships across the country,” said Karen Redfern, Go RVing VP of brand marketing and communications. “Go RVing is proud to join other major consumer marquee brands including Bounty, Chrysler, Clorox, Kellogg’s and McDonald’s, to promote the movie that’s sure to be a box office smash.”
Visiting 21 cities throughout the U.S., the wrapped motorhome will offer photo opportunities, prizes, carnival games, and lots of free family fun. Disney will have two film ambassadors on hand to share details about fan-favorite characters.
Go RVing worked with industry partner Thor Motor Coach to provide the RV for the trip.
“It’s exciting to see family RV adventures introduced to a new generation in a fun and engaging way – both on screen and through the Go RVing tour,” said Bob Martin, president and CEO of Thor Industries. “We’re proud to have helped bring the experience to life by providing a Thor Motor Coach for the tour.”
After Elkhart, the tour moves on to stops in Chicago, St. Louis, Kansas City, Denver, Salt Lake City, and San Francisco.
