United Covers, headquartered in Mount Royal, Quebec, Canada, announced that RVLI, a national RV aftermarket representative agency, will represent its full line of RV covers within the US RV aftermarket.
“We are extremely excited to represent United Covers. With over 15 years of RV cover sales experience RVLI is well positioned to help build a successful sales platform in the US market,” said Reese Bischoff, RVLI owner and national sales manager. “This will be a dealer direct program. Over the past several years we have seen the RV cover category significantly diminish within the two-step distribution business model. Dealers can’t compete with internet price points, competitors offer too many options to choose from, and product warranty programs have dropped to new lows. United Covers is changing all that by offering a premium quality, five-layer RV cover line with extremely attractive retail pricing for the consumer and industry leading profit margins for the dealer, all backed by a lifetime warranty.
“United RV covers ship freight prepaid directly to the RV Dealer or direct to their customer, and best of all, United Covers are not sold on Amazon or Walmart.com. This is truly a brick-and-mortar program,” Bischoff added.
“We are very excited to partner with RVLI LLC. Their exceptional knowledge of the RV aftermarket and industry relationships will be an integral part of our US sales and marketing strategy”, said Joe Tabbah, executive vice president. “We have seen strong growth in the Canadian market with leading RV dealer partners such as Traveland RV, Fraserway RV, Woody’s RV, Chemo RV, Artubus RV, GO RV and Roulottes Levesque, among others, and look forward expanding our brand in the US market.”
Based in Peachtree City, Georgia, RVLI has been a leading aftermarket sales representative agency for over 20 years, representing some of the finest brands in the United States and Canada within the RV and marine industries.
