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WFCO POP02
WFCO POP02

WFCO Electronics Offers New POP Display


WFCO Electronics is offering a new POP02 display for dealerships.

In just a few months of sales, the POP02 display has been implemented in more than 50 dealerships.

“WFCO’s POP display has been an excellent addition to dealerships, promoting the products front and center to help increase sales and visibility,” said Bob Barber, president of DRG. “The customers love the colorful, freestanding display along with the helpful crossover chart.”

The POP02 display has four reinforced metal shelves designed to hold 30 pounds. Additionally, it features a cross-reference guide on the header to identify what WFCO product replaces a customer’s current product. The POP02 displays four of WFCO’s most popular SKUs that cover 90 percent of the market:

  • WF-9855: a 55-amp deck-mount converter with three-stage charging to handle most deck-mount replacement needs.
  • WF-8955-MBA: a main board assembly that replaces the lower section in any WF-8955 Series power center and upgrades other select converter brands.
  • WF-8955-REP: a universal converter replacement kit that can upgrade certain power center brands that have removable converter sections. Technicians can remove the lower section and slide in the WF-8955-REP unit.
  • WF-8955PEC: a power center.

“WFCO’s POP02 display gives the dealerships the major products they need to serve the majority of the converter customers,” said Todd Vice, aftermarket sales manager at Arterra Distribution. “They’re not only able to meet customers’ needs, but they’re also able to free up shelf space and generate more traction with an attractive display.”

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