Wingamm, a manufacturer of luxury compact RVs in Europe that recently announced its expansion into the U.S. market, will debut its Oasi 540 at Santa Monica Place in Santa Monica, Calif., and Walt Whitman Shops in Long Island, N.Y. The Wingamm Oasi 540 will be the first of many compact Wingamm RVs to take the retail-first strategy and display in high foot-traffic locations in high-end malls.
Santa Monica Place, steps away from the Pacific Ocean and iconic Santa Monica Pier, is a unique, outdoor shopping destination that is home to luxury brands including Louis Vuitton, Nike, Tiffany & Co., and more, as well as a collection of specialty shops, digitally native brands and inspired dining concepts.
“It is a dream come true to be able to bring Wingamm to the United States, and I cannot think of a better place to debut it than in California, home to many RV lovers and to one of the most beautiful, beachside luxury malls in the country,” said Lorena Turri, CEO of Wingamm. “The TM Motorhome Sales team and I look forward to having customers interact with the Oasi 540 and see for themselves just how special of a motorhome it truly is.”
Demand for the Wingamm Oasi 540 has already skyrocketed creating an extensive waitlist since the company first announced its plan to bring the vehicle to the U.S. in July. According to the company, the Oasi 540 is the first Micro Class RV – vehicles less than 18 feet long that can sleep four people and with a full indoor bathroom – to be available for sale in the United States. Wingamm’s expansion to the U.S. marks a pivotal moment in the company’s 45-year history, after becoming the leader in Europe and top performer in Asia.
“When it comes to sales, the world has changed. Most people buy day-to-day items online but there are some luxury products that you just have to see for yourself and experience to truly appreciate and that is where retail remains king. This was the case when Apple first debuted their iPhones in retail, Tesla unveiled its first model vehicle and Peloton showcased their stationary bike. We believe the Oasi 540 is a one-of-a-kind product and like other innovators, we trust the consumer to experience and adopt it as their primary choice when considering a motorhome,” says Tony Diamond, co-owner of TM Motorhome Sales.
TM Motorhome Sales has exclusive North American distribution rights to Wingamm’s entire line of motorhomes.
