Running the Business
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Features
Adjust Presentations To Fit Your Customer’s ‘Type’
As I talk to some of the best RV salespeople in RV dealerships across the country, I find one common…
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SMI: Some Minimizing Ideas
In the May issue of RV PRO, I invited you to tune in to this June issue’s column for methods…
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Unlocking the Power of Organizational Culture
Dealing with troubling workplace environments can be difficult. It’s not always clear what the deeper issue is, and the friction…
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SMI: Are You Exceeding Your Towing Capacity?
For those unfamiliar with the term SMI, it stands for “slow-moving inventory,” a phrase that I developed many years ago…
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How To Actively Listen to Your Customers
If you were to ask customers what their number one complaint is when working with a salesperson, what do you…
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Is Your Dealership a Drive-By?
I live about 20 minutes south of downtown Portland, Oregon. Within 25 minutes in all directions are about 25 RV…
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Understanding PVR & How It Can Improve F&I Revenue
Q: What is PVR, and why is it important for RV dealerships to track? A: PVR, or “per vehicle retailed,”…
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The Importance of a Properly Structured Reinsurance Company for RV Dealerships
In the ever-evolving landscape of RV sales and services, RV dealerships are continuously seeking ways to maximize profitability and manage…
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Refresh Your Dealership for Spring
It’s that dreaded time of year again – spring cleaning! If you had a parent who insisted on a thorough…
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Sustaining Your Parts & Accessories Customer Base
There has been substantial focus on the topic of sustainability in various media. Many corporations have established a sustainability officer/manager…
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RV Dealer Websites: Why You Can’t Just Set It & Forget It
Your dealership’s online presence is just as important as your physical location. Often, your website is a potential customer’s initial…
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The Benefits of Building Customer Trust
Of all the things salespeople need to learn when working with customers, the one thing often missed when dealerships train…
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The Law of the Dinosaur: If It Is Dying, Let It Die
“The dinosaur’s eloquent lesson is that if some bigness is good, an overabundance of bigness is not necessarily better.” —…
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Hate To Wait
America’s attention span changed when “Rowan & Martin’s Laugh-In” started in 1968 and ran for 140 episodes until 1973. For…
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Understanding Your Dealership Management System
What Does It Do? A dealership management system can provide reports of parts and accessories inventory performance that can –…
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The 4 Components of a Hybrid Training Approach
The digital age has brought access to information at an immeasurable rate and has shifted the way many people learn,…
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Stand Out at RV Shows
If you ever feel like you’re not getting enough exercise, walk an RV show at a local expo or convention…
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The Make-or-Break Moment With Customers
Many RV dealerships in the United States have at least a general sales process they like their staff to follow…
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Motivating Staff to Keep Things Tidy
A new year calls for a fresh, new feeling in your store. Imagine spring cleaning – but in February. The…
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Working With Social Media Influencers
Influencer marketing is one of the fastest-growing tools to leverage sales and growth. Are you taking advantage of it? Let’s…
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