Running the Business
-
Features
Wake Up Before They Go Go …
You can thank or curse me later for the earworm, but for now, please read on for some ideas on…
Read More » -
Features
RECTifying Your Operations, Part 1
Repair event cycle time (RECT) is a popular topic of interest within the RV industry. Recent articles in RV PRO…
Read More » -
Features
Employee Pay-for-Performance Plans That Get Results
Skilled workers are hard to find — and keep. Little wonder employers are taking a fresh look at so-called “pay-for-performance”…
Read More » -
Features
Turn Sold Customers Into Repeat Fans of Your Brand With CRM Automation
A lot of people can go through your dealership on any given day, both online and at your brick-and-mortar. When…
Read More » -
Features
Converting Cash Deals by Overcoming Cash Buyers’ Financing Objections
In RV dealerships, the finance department guides customers through purchasing and offers various financing options to suit their needs. However,…
Read More » -
Features
Adjust Presentations To Fit Your Customer’s ‘Type’
As I talk to some of the best RV salespeople in RV dealerships across the country, I find one common…
Read More » -
Features
SMI: Some Minimizing Ideas
In the May issue of RV PRO, I invited you to tune in to this June issue’s column for methods…
Read More » -
Features
Unlocking the Power of Organizational Culture
Dealing with troubling workplace environments can be difficult. It’s not always clear what the deeper issue is, and the friction…
Read More » -
Features
SMI: Are You Exceeding Your Towing Capacity?
For those unfamiliar with the term SMI, it stands for “slow-moving inventory,” a phrase that I developed many years ago…
Read More » -
Features
How To Actively Listen to Your Customers
If you were to ask customers what their number one complaint is when working with a salesperson, what do you…
Read More » -
Features
Is Your Dealership a Drive-By?
I live about 20 minutes south of downtown Portland, Oregon. Within 25 minutes in all directions are about 25 RV…
Read More » -
Features
Understanding PVR & How It Can Improve F&I Revenue
Q: What is PVR, and why is it important for RV dealerships to track? A: PVR, or “per vehicle retailed,”…
Read More » -
Features
The Importance of a Properly Structured Reinsurance Company for RV Dealerships
In the ever-evolving landscape of RV sales and services, RV dealerships are continuously seeking ways to maximize profitability and manage…
Read More » -
Features
Refresh Your Dealership for Spring
It’s that dreaded time of year again – spring cleaning! If you had a parent who insisted on a thorough…
Read More » -
Features
Sustaining Your Parts & Accessories Customer Base
There has been substantial focus on the topic of sustainability in various media. Many corporations have established a sustainability officer/manager…
Read More » -
Features
RV Dealer Websites: Why You Can’t Just Set It & Forget It
Your dealership’s online presence is just as important as your physical location. Often, your website is a potential customer’s initial…
Read More » -
Features
The Benefits of Building Customer Trust
Of all the things salespeople need to learn when working with customers, the one thing often missed when dealerships train…
Read More » -
Features
The Law of the Dinosaur: If It Is Dying, Let It Die
“The dinosaur’s eloquent lesson is that if some bigness is good, an overabundance of bigness is not necessarily better.” —…
Read More » -
Features
Hate To Wait
America’s attention span changed when “Rowan & Martin’s Laugh-In” started in 1968 and ran for 140 episodes until 1973. For…
Read More » -
Features
Understanding Your Dealership Management System
What Does It Do? A dealership management system can provide reports of parts and accessories inventory performance that can –…
Read More » -
Features
The 4 Components of a Hybrid Training Approach
The digital age has brought access to information at an immeasurable rate and has shifted the way many people learn,…
Read More » -
Features
Stand Out at RV Shows
If you ever feel like you’re not getting enough exercise, walk an RV show at a local expo or convention…
Read More » -
Features
The Make-or-Break Moment With Customers
Many RV dealerships in the United States have at least a general sales process they like their staff to follow…
Read More » -
Features
Motivating Staff to Keep Things Tidy
A new year calls for a fresh, new feeling in your store. Imagine spring cleaning – but in February. The…
Read More » -
Features
Working With Social Media Influencers
Influencer marketing is one of the fastest-growing tools to leverage sales and growth. Are you taking advantage of it? Let’s…
Read More »