2026 Women in Business: Jen Pendley
RV/CM Accessory & Account Business Manager | Cummins
As RV and CM accessory business manager for Cummins, Jen Pendley drives the strategic and operational performance of Cummins’ RV generator accessory business. She oversees product lifecycle management, pricing strategy, customer engagement, competitive analysis and long-term planning.
Jen leads cross-functional collaboration with engineering, supply chain, sales, marketing and operations teams to protect product availability, cost competitiveness and customer responsiveness.
She also manages key OEM accounts, supports new product development and leads forecasting and demand planning efforts that impact how the business performs in real time. Jen brings structure to fast-moving challenges, connecting the dots between data, customer insight and execution.
She champions a culture focused on accountability, innovation and customer experience. She applies proven change management methodologies to drive alignment and momentum across teams to shift entrenched processes into more agile, customer-centric practices.
Her innovations show up in the competitive intelligence frameworks she has developed, the data-driven market recovery strategies she leads and her ability to identify cost reduction and service improvement opportunities that directly support OEM needs.
Jen’s cross-functional work has improved forecasting accuracy, reduced inventory gaps and strengthened coordination between supply chain, engineering and sales. She has also driven improvements in OEM communication, responsiveness and alignment, and she has contributed to profitable accessory sales growth and better alignment of the product portfolio to market needs.
Jen is also known for elevating expectations across teams and promoting a culture of accountability, clarity and continuous improvement.
Her leadership skills proved vital during one of the most challenging periods in the RV generator market. Facing aggressive pricing, product availability issues and increased customer frustration across the industry, Jen stepped forward as a stabilizing force and strategic leader.
She tackled the challenges by fostering collaboration across teams, performing thorough competitive research and presenting customer feedback effectively to leadership. She also advocated actionable changes, such as cost reduction strategies, improved communication processes and data-driven decision making that enabled Cummins to regain trust with OEMs.
Beyond her operational and strategic contributions, Jen is deeply committed to advancing women in the RV industry. She champions women in leadership via the RV Women’s Alliance and by mentoring professionals at Cummins and within the supplier network. She also regularly participates in networking events, leadership development programs and industry committees where she amplifies women’s perspectives and encourages inclusion in decision-making roles.
Her dedication to growth is equally evident in her personal journey. Jen is currently pursuing a master’s in business administration to expand her strategic leadership, finance, organization and innovation skills.
Jen’s advice for up-and-coming women in the RV industry:
Women entering the RV industry shouldn’t feel like they need to know everything to contribute. Trust your voice, stay curious and build strong relationships. This industry needs your perspective.
What it means to Jen to be a Women in Business honoree:
It’s incredibly meaningful to be recognized among so many talented women in the RV industry. I’m grateful to be part of an industry where we’re constantly learning, growing and supporting one another.
