Wes Kowal exemplifies leadership in the industry by leveraging his extensive marketing expertise to drive many successful projects from concept to completion. As a versatile marketer, Wes possesses the ability to execute every facet of a marketing strategy, from creative development to campaign execution and analysis.
Within inTech, Wes’ leadership is evident in his proactive approach to problem-solving. His peers say, “he consistently identifies opportunities for growth and innovation, pushing us to explore innovative ideas and strategies that elevate our brand. His hands-on involvement in every project guarantees high-quality outcomes and sets a standard for excellence that motivates his colleagues.”
Wes played a pivotal role in helping the company navigate and overcome challenges in recent years by demonstrating adaptability and a commitment to continuous learning. A peer explains that in “an extremely lean environment, Wes often faced projects that were outside of his immediate skill set. Rather than being deterred, he embraced these challenges head-on, seeking online education and self-directed learning opportunities to acquire the skills.”
This self-driven approach not only allowed Wes to execute projects critical to the company’s growth but also enabled him to expand his own expertise across multiple areas of marketing, according to his peers.
Wes educated himself in various areas like digital marketing tools, data analytics and brand campaigns to prevent any skills gaps from hindering projects.
Wes’ adaptability and ability to learn on the job have played a crucial role in the company’s growth, despite its lean structure. By stepping outside his comfort zone and staying dedicated to delivering results, he has successfully completed many high-stakes projects that contributed to the company’s success and positioned Wes as a key leader within the organization.
Peers say he has inspired them with his continuous skill development journey and has fostered a culture of resilience and lifelong learning.
“Wes’ impact on inTech’s organizational success is clearly reflected in the company’s continued year-over-year growth, even in a challenging market,” says a nominating peer. “His unwavering commitment and dedication have been vital in supporting the company’s resilience and expansion during these times. As a key member of the digital advertising team, Wes has played an integral role in driving the company’s digital performance.”
The digital marketing initiatives at inTech have led to a steady improvement in key performance metrics, including higher engagement rates, conversion rates and web traffic. These metrics demonstrate the effectiveness of the team and Wes’ contributions and his ability to adapt and optimize digital campaigns in a constantly evolving landscape. His support boosted the company’s brand presence, solidifying his impact on inTech’s success.
“Wesley has a great attitude. He is well liked at inTech. Our customers like him. He is able to communicate with our customers and form lasting friendships, helping represent inTech in a positive light,” a peer adds.
Wes has a 1-year-old son named Atlas. He and his wife, Shelby, are expecting their second child, a little girl, who they have decided to name Jade.
Wesley’s advice for upcoming leaders in the RV space:
“Stay adaptable and customer-focused. The industry is evolving with changing consumer preferences and technological advancements, so it’s crucial to keep an eye on market trends and be willing to innovate.”
