The RV Industry Association (RVIA) is set to host two days of impactful networking, leadership development and motivational speakers at the 2025 Leadership Conference.
The event is scheduled for March 4-6, 2025, at the Sheraton Grand at Wild Horse Pass in Phoenix, Arizona. Attendees will participate in enriching and thoughtful workshops and experience inspiring speakers such as Molly McPherson, the association said.
McPherson is renowned for transforming chaos into control. By day, she is a leading crisis communication strategist while also moonlighting as TikTok’s “PR Lady” to a half-million followers.
McPherson is best known for her incisive analysis of brand and celebrity actions and ability to foresee and manage public relations crises. Whether delving into innovation in crisis management or guiding teams through social media backlash, her expertise shines through, making her an indispensable asset to any organization facing a media storm, RVIA said.
During the Leadership Conference, the session with McPherson will feature a sit down one-on-one with Monika Geraci, the RVIA’s director of PR and communications. They will discuss the importance of brand reputation and how best to manage it during PR challenges.
This will be followed by a 90-minute workshop where McPherson will help the industry with proven strategies to manage online backlash. Attendees will discover how to spot escalating social media crises and tackle them head-on to safeguard their brand’s reputation. They’ll walk away with insider tips and powerful insights to take control when everything feels out of control, RVIA said.
From recognizing the early warning signs, to quickly sizing up the situation, deciding when to jump in the fray or hold back, and developing powerful responses that nail the perfect timing and platform, McPherson is helping to take back the narrative, rebuild trust with transparency and manage the media to boost your reputation.
With an APR certification and a career spanning various high-stakes clients, from corporate to celebrity, McPherson has a proven track record of innovative crisis communication. From her pioneering digital media strategies at FEMA to creating early crisis communication web resources for cruise lines during significant events like the 9/11 attacks and the 2002 Norovirus outbreaks, her experience is vast and varied. She is the author of “Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.” Her media commentary has been featured on major network programming such as The Today Show, Good Morning America, NBC News, CNN, NPR, MSNBC and the CBC. She is also a recognized Adweek Creative Visionary Award winner and a Forbes.com contributor, sharing her leadership and crisis management insights.
