Heartland RV, now a division of Jayco Inc., announced the launch of a ‘New Era of Heartland’ at the 2025 Hershey RV Show, known as America’s Largest RV Show. Marking a bold step forward, Heartland RV will debut more than 30 new models under legacy brands Sundance, Cyclone, Bighorn, North Trail, and Prowler, demonstrating a renewed commitment to quality, craftsmanship and customer service, the company said in a release.
Rooted in a new brand mantra — Back to the Basics. Forward with Purpose. — Heartland RV said this new era reflects its commitment to its core principles: integrity, innovation and building products with the customer in mind.
“As the Heartland RV brand is now part of the Jayco Family of Companies, we’ve taken intentional steps to restore what made the Heartland brand a trusted name in the first place,” said Ken Walters, CEO and president of Jayco Family of Companies. “This launch at Hershey isn’t just about new models; it’s about fulfilling our commitment to build RVs with integrity, stand behind them with reliable service and offer a confident ownership experience.”
Five main pillars will be embodied in every new Heartland RV 2026 model:
- 100% Dedicated Pre-Delivery Inspection – No unit leaves the facility without a complete, hands-on inspection.
- New Manufacturing Environment, Rooted in Craftmanship & Quality – Modern facilities designed for superior product quality, supported by seasoned RV professionals.
- Peace of Mind from Day One –3-year structural and 1-year limited warranty backed by a nationwide service network.
- Dealer Network Aligned on Experience Excellence – Partnering with dealers who share Heartland’s mission of customer-first care.
- Backed by the Jayco Family of Companies – As part of the Jayco Family of Companies which was built on a foundation of strength, stability and 55-plus years of proven RV excellence, Heartland RV is now stronger than ever— offering better product, quality and service.
At Hershey, consumers and dealers alike will see these principles come to life across Heartland’s full portfolio, from the luxurious Bighorn Fifth Wheels to the adventure-ready Cyclone Toy Hauler, the innovative Sundance and North Trail travel trailers, and the enduringly popular Prowler brand, Heartland said.
“This isn’t about starting over — it’s about returning to what matters most,” said Ken Walters, President & CEO of the Jayco Family of Companies. “Heartland is getting back to basics and back to a leadership position where it belongs.”
The 2025 Hershey RV Show will be held Sept. 10-14 at the Giant Center in Hershey, Pennsylvania. Visitors can explore the New Era of Heartland at the Heartland RV display E1, with opportunities to tour new models, meet brand representatives and experience the new direction.
